Honestly Farm Kitchen

Brand strategy | Naming | Complete branding | Brand roll-out

Fast food fresh from the farm

Honestly Farm Kitchen serves local, seasonal and organic food direct from their family farm.

Connecting people with local, organic and sustainable food

Honestly’s mission is to connect people with local, organic and sustainable food honestly grown by them on their own Drumanilra Organic Farm, and by like-minded producers.

Our team at B&S began the project with an in-depth brand strategy that would allow the Honestly brand to grow as their business grew across multiple locations.

The branding needed to support and compliment their family-run Drumanilra Farm, as well as sister brands Carraig Rua Bakery and Doon Shore brewery.

This is a family run venture that has created a regenerative business guided by concern for people, animals and the planet. Business success for Honestly isn’t measured by profit but in terms of the social, environmental and animal welfare impact of what they do.

Our primary goal for the project was to ensure their mission was communicated to the Irish market across every touchpoint. And we wanted the message to be visible right from the customer’s very first interaction with the brand.

Once the core branding was established we created the full suite of applications that the restaurant, farm shop and drive-thru would need.

This included exterior and interior signage design, menu design for the tables, digital screens and exterior drive-thru area. We designed uniforms for the staff and merchandise, like enamel pins and totes. We created a full range of compostable packaging for the takeaway. As well as re-usable bottles and coffee cups. We designed labelling for the farm shop products, loyalty cards and social videos.

Follow along with Honestly’s journey here.