Box Burger

Brand Strategy | Complete Branding | Brand Roll-out

Burgers, beers and shakes

Box Burger is a fast-paced restaurant with a real feeling of youth and energy. The team at B&S created the full branding for the restaurant, its takeaway restaurant and numerous food trucks that took Box on the road.

The branding was designed to be as tactile as possible. The client wanted the staff to feel real ownership over the space so all branded elements were designed in a way that could be adapted and used by staff, on a daily basis.

Our understanding of restaurant logistics meant we could design smart ideas that improved operations and sped up service.

The branding needed smart solutions that would work in-house daily but would also work seamlessly for Box’s takeaway and their food trucks that travelled around the country.

Our team designed a number of DIY elements so that the staff could feel ownership over the restaurant and the branding. Notebooks became plastered in stickers, t-shirts were adorned with box burger pins and badges and our custom designed icons and typography was spray-painted onto the walls and tables of the restaurant.

One of our goals was to make sure we made things as easy and enjoyable as possible for both the customer visiting and the staff working at Box.

This is an energetic fast-paced burger bar. We used motifs and copy-writing from delivery and courier systems as a way of visually showing this place moves fast!