Daata is a family-owned Pakistani restaurant with 25 years experience.
Daata started as a small family-run takeaway. It has now grown across three locations but has managed to keep all the charm and heart that made it special to begin with.
Prior to it’s re-brand Daata was a takeout restaurant with a very small eat-in area. It served honest, good food with excellent service but was struggling to grow.
In looking at their re-brand we put a brand strategy in place to help promote trust and show off the positives Daata had in abundance; authenticity, care, quality and passion.
The gingham tablecloths from the earlier days of Daata were re-purposed as menu backs. Family sayings were painted onto the walls. Younger generations of the family worked with us communicating Daata’s message with phrasing on walls and illustrations in menus.
Each brand element the customer comes into contact with tells a little bit of the Daata family story.
