The Martello Hotel has been a fixture in Bray, Co Wicklow, for over 25 years. There is a real sense of community here; both from the audience visiting and from the staff working at the hotel.
The Martello hotel buzzes with energy. From breakfast to late nights there is always something happening at this family-run business
The Martello identity focusses on the welcoming tone felt throughout hotel, bar and restaurant. Everything from the wording on the menu, way-finding graphics and soft colour palette through to the way you are greeted by your server are done with a smile.
The Martello refresh began with an in-depth brand strategy. Our consultancy sessions gave the business renewed focus. The aims of the business were re-established and steps were put in place for all aspects of the brand and business to re-align. At this point too, decisions were made on how the brand would to be used everyday and at what touch points the customer would encounter the branding.
