Drumanilra Organic Farm

Strategy | Branding | Production Design

Know where your food
comes from

Welcome to Drumanilra, an organic family farm, located on the shores of Lough Key. Drumanilra’s ethos is simple; respect for the animals and the environment that feeds us.

The family behind Drumanilra started their organic farm with two ambitions. To feed their young family with wholesome food grown by their own hands. And to generate a sustainable and independent income for the farm by supplying produce directly to customers.

Changing the future of Irish farming

B&S worked with Drumanilra Farm, and sister company Honestly Farm Kitchen, over the course of a year. Our role initially centred around a full brand strategy for the growing company. It was important to design a framework that would align with the business’ growth over the course of many years. Sustainability, transparency and strategic growth were all elements that would eventually influence the final branding and design.

“On our home farm we cultivate 1000 sqm of polytunnels and an outdoor market garden producing a wonderful range of organic salads and vegetables for our restaurants and farm shops”

Drumanilra Organic Farm

Our design team then developed the branding for Drumanilra and designed a full suite of applications that the farm would need as it grew over time. We created the complete visual language for the brand; logo, colour palette, typefaces, copy writing and illustration were all part of the core branding.

The branding was applied to a full suite of packaging and print materials. Drumanilra package their produce for sale in their farm shops so we designed elements such as egg boxes, compostable salad bags, meat sleeves and
carrier bags.

To learn more about Drumanilra and the work they are doing see our work for Honestly Farm Kitchen here or see honestlykitchen.ie